Police in Norfolk will be targeting speeding drivers as part of a week-long enforcement campaign.
Officers will be speaking with drivers during the campaign; aiming to highlight dangers of speeding and the consequences that driving above the limit can have through education and enforcement.
The Europe-wide campaign, co-ordinated by TISPOL, the European Traffic Police Network, begins on Monday 21 August and will run until Sunday 27 August, seeing an increased amount of checks and enforcement across the county.
Chief Inspector Kris Barnard, head of the joint Norfolk and Suffolk Roads Policing Unit, said: “We work closely with our partners all-year round to target speeding drivers and these campaigns allow us to enforce the law while also raising awareness of the dangers and educating motorists.
“Speeding is one of the ‘fatal four’ offences which makes you more likely to be killed or seriously injured in a collision – alongside drink driving, driving whilst using a mobile phone and not wearing a seatbelt.
“All too often officers have to deal with the results of drivers speeding, which can be devastating, with families and friends being left behind to pick up their lives after the event. One fatality on our roads is one too many, but tragically 20 people have died in collisions in Norfolk so far this year.
“Speed limits are in place for a reason – the limit is set at the maximum safe speed to travel on a particular stretch of road.
“Drivers shouldn’t use these limits as targets; there are always other factors to consider including other road users, levels of traffic and weather conditions. The faster you are travelling, the less time you have to react to the unexpected and stop safely.”
Norfolk’s Police and Crime Commissioner Lorne Green, added: “Road safety is a big concern for many of Norfolk’s residents which is why I have invested in a number of schemes to tackle speeding on our county’s roads.
“I attach great importance as Norfolk’s Police and Crime Commissioner to keeping our roads safe by closely working with Norfolk Police and partner agencies and welcome the latest week-long crackdown.
“It is however tragic so many people have been killed on our roads so far this year. Put simply excessive speeding kills and it is just not worth the risk and should not be tolerated by the community.
“Do yourself and everyone else a favour kill your speed rather than yourself or someone else.”
Motorists caught speeding will be issued with a TOR (Traffic Offence Report) and face a fine, points on their licence or even court action. Some drivers can opt to take part in a speed awareness course.
For results and updates during the campaign follow the Roads Policing Unit on Twitter @NSRoadsPolicing.